ATLANTA—Simmons is introducing its newest ComforPedic Loft line with a road-show tour of 35 cities.
The 18-wheeler “showroom on wheels” will travel to mattress retailers over 20 weeks, spanning more than 10,000 miles, according to Simmons. On location, Scott Smalling, president of the Simmons Specialty Sleep division, and Butch Webster, vice president of the division, will help train dealers and retail associates in the best ways to showcase the new line.
The new collection features the trademarked AirCool Sleep System, a technology designed to provide a cool, comfortable and supportive sleep experience. Smalling said the road tour will bring the products to retailers who didn’t attend the recent Las Vegas market due to financial constraints, enabling the company to maintain its relationships with these retailers.