Sharper Image, Southerland Partner on Specialty Mattresses
Posted on April 8, 2011 by
NEW YORK-The Sharper Image brand has formed a license agreement with specialty-mattress manufacturer Southerland for a collection of specialty mattresses.
The agreement covers specialty mattresses made with memory foam, innersprings, air and latex, as well as adjustable mattresses.
Based in Nashville, Tenn., Southerland now has the rights to manufacture and distribute Sharper Image-branded mattresses to department stores, mattress retailers, warehouse clubs, e-commerce sites and mail-order retailers in the United States and Canada.
Federico de Bellegarde, senior vice president of The Sharper Image, cited Southerland's "vast experience" in product development, production and retail relationships. "Moreover, the infusion of new technologies will create a truly unique offering to consumers," de Bellegarde said.