TRINITY, N.C.–Sealy has introduced a redesigned company Web site at sealy.com.
According to a company statement, the new site—which went live earlier this week—is designed to help consumers determine which is the right mattress for them. It allows visitors to the site to search for mattress information by brand, technology and product promotions. It includes video and text-based content that explains Sealy’s brands, products, features and technologies, and has a number of digital features to help retailers of Sealy products.
A key feature of the new site is the “mattress builder,” in which consumers can choose the features and technologies that meet their personal preferences. The concept is meant to make consumers better informed when they go into stores, thus speeding the mattress-buying process and increasing retailer volume, Sealy said.