Protect-A-Bed Debuts “Dream Dorm” Campaign on Pinterest

       

       

CHICAGO-Protect-A-Bed has launched the Dream Dorm campaign to introduce its new presence on Pinterest and to encourage consumers to interact through a “Pin It to Win It” sweepstakes.

The contest asks college students or their families to follow Protect-A-Bed on Pinterest, and encourages participants to pin examples of their dream dorm rooms to become eligible for a dorm makeover. The first prize winner will receive a Student Bedding Protection Kit from Protect-A-Bed, and the grand prize winner will get a Student Bedding Protection Kit plus a $500 gift card for Bed Bath & Beyond.

To enter, students or their family members must follow Protect-A-Bed on Pinterest (pinterest.com/protectabed), and create a Dream Dorm board where they can pin the sweepstakes rules and their favorite Protect-A-Bed product, along with other dorm accessories. The pins must include #DreamDorm2012 and #Protect-A-Bed to be eligible.

The campaign, which began on Aug. 15, ends on Aug. 26. Winners will be announced on Aug. 28.