KENNESAW, Ga.-Invista has named Misti Moore marketing manager for Dacron fiberfill in North America.
The move puts Moore in charge of developing and leading marketing strategies to enhance the Dacron brand, and of growing Dacron’s market share as a fiberfill for bedding products in North America. She reports to Roberto Fontanillas, Dacron’s global business director, and succeeds Carol Haslach, who has left Invista to pursue a career as an artist.
Prior to assuming this new role, Moore was marketing communication manager for Invista’s Stainmaster brand, in which she developed and implemented a national program that included print, Internet, television and in-store merchandising. Her career also includes marketing positions with Images USA, a multicultural marketing agency; AOL Time Warner; and Anheuser-Busch.