Leggett & Platt Debuts Virgin Mattress Contest and Social-Media Campaign
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CARTHAGE, Mo.-Leggett & Platt has launched The Virgin Mattress Contest and a social-media campaign revolving around the introduction of its VertiCoil Edge innerspring.
Through Oct. 11, visitors to the company's The Virgin Mattress YouTube channel can compete to win a new mattress made with VertiCoil Edge innersprings. The contest is part of a social-media Webisode campaign that Leggett & Platt created to engage and connect with consumers, according to a company statement.
These videos will go live on Oct. 13, the day the The Virgin Mattress Contest winner is announced. Leggett & Platt said entries will be judged on creativity and the contestants' legitimate need for a new mattress. In addition, the company will support and promote the contest and Webisodes through YouTube, Facebook and Twitter.