Fendrich Becomes Chief Strategy Officer of Mattress Firm

Steve Fendrich

Steve Fendrich

HOUSTON–Steve Fendrich has rejoined Mattress Firm, the mattress specialty retailer which he co-founded in 1986, in the newly created post of chief strategy officer.

Fendrich, the former president and chief operating officer of Simmons, will oversee the retailer’s growth plans and provide strategic planning for the execution of those plans. He reports to Steve Stagner, chief executive officer. A Mattress Firm statement said this position “allows the organization to build on its momentum and focus on planned and managed growth through new stores, new markets, multichannel sales, franchising and acquisitions.”

Fendrich co-founded Mattress Firm with Harry Roberts and Paul Stork. Gary Fazio, former chairman of Mattress Firm, left the company in July to become CEO of Simmons.