E.S. Kluft Expands into China
One of the Kluft stores in China
RANCHO CUCAMONGA, Calif.-Luxury bedding manufacturer E. S. Kluft & Co. has expanded its international reach with the recent grand openings of three retail locations in China, through an agreement with Chinese hotel mattress supplier Eternal Sleep Limited, Co.
"The Chinese demand for American-made luxury products is on the rise," said Earl Kluft, president and CEO. "This entry into China is very exciting for us, and we are confident that we found the right partner. Eternal Sleep Limited understands the Aireloom and Kluft brands, and knows how to promote the luxury concept to the Chinese consumer, making them our perfect partner."
Previously Kluft has licensed the company's brands in other countries, including Australia, Indonesia, Mexico, New Zealand and Singapore, but this foray in China will be the first of its kind for Kluft.
These will be Eternal Sleep Limited's first three retail locations, with two in Shanghai and one in Beijing, that will exclusively sell Kluft's Aireloom by Kluft and E.S Kluft & Company brand. The pricing for the products will range between $3,500 and $50,000.
To meet demand, over the next few years Kluft and Eternal Sleep Limited said they plan to expand into every major first-tier and second-tier city in China, including Shenzhen, Guangzhou, Shenyang and Chongqing. "As the venture launches, the products will be manufactured in our California plant and exported to China," Kluft said. "Within a year there will be an Aireloom factory in both Shanghai and Beijing."