Carpenter Partners with Mayo Clinic on Sleep Education
RICHMOND, Va.-Carpenter Co. has formed a collaboration with the Mayo Clinic through which the basic-bedding manufacturer's website, sleepbetter.org, will provide information on better sleep on a microsite, using information from the clinic.
The microsite will debut in the middle of this month, according to a Carpenter statement. Sleepbetter.org will push the content on the microsite to its active online and social-media communities, including its nearly 325,000 Facebook fans.
Calling the Mayo Clinic "one of the world's most respected sources of public health information," Dan Schecter, Carpenter's senior vice president of consumer products and creator of sleepbetter.org, said, "Mayo Clinic has access to the latest and best sleep information, very often discovered through its own clinical experience and research, and we're ready to help share that with the millions of Americans we speak to every year about the profound benefits of healthy sleep habits."