Better Sleep Council Creates Promotional Video
Posted on October 5, 2011 by
ALEXANDRIA, Va.-The Better Sleep Council has collaborated with lifestyle and relationship expert Lissa Coffey on a three-part video series emphasizing how sleep and the selection of the right mattress contribute to a person's overall health and well-being.
"We produced these videos to provide mattress manufacturers and retailers with greater access to Better Sleep Council resources," said Karin Mahoney, director of communications for the BSC. "They can easily incorporate content into their promotional and marketing tools to assist customers in understanding why sleep is important in their life, and the critical role that a new, quality mattress plays in getting a good night's rest."
The video series centers around common factors considered by customers when purchasing a new mattress. For example, one of Coffey's videos outlines steps to take when "test-driving" a new mattress in a store as a way to ease the purchase process. The second video highlights the importance of sleep and addresses common challenges couples face when trying to get the recommended seven to eight hours of nightly rest. In the third video, Coffey focuses on creating a "sleep sanctuary," sharing tips on how to make the bedroom soothing and sleep-inducing.