23635 Fri, 01/06/2012 - 11:47am
WILLOWBROOK, Ill.–Comfort Solutions has become the exclusive licensee for The Dr. Breus Bed, a mattress collection developed by Dr. Michael Breus, known as the “Sleep Doctor.”
The line will be introduced at the Las Vegas Market later this month, in Comfort Solutions’ redesigned showroom in room 546 of building A at the World Market Center. Consisting of eight models, the collection will be accompanied by a comprehensive marketing plan that will include information and question-and-answer sessions led by Breus at retailers, aimed at attracting shoppers and tapping consumers’ interest in sleep issues and better sleep health.
A clinical psychologist, Breus has authored two books on sleep and health, and serves as the sleep expert on the WebMD website. He is also a contributing columnist on The Huffington Post, and has appeared on a number of television shows.
Breus’ mattress collection debuted in late 2010 under a license with International Bedding Corp.