NEW YORK–Haier America has named Cleverworks, a firm that develops media programs for businesses in a variety of industries, as its agency of record for media planning and buying.
Cleverworks will plan and implement integrated marketing and advertising efforts for the appliance manufacturer in the United States, Canada and South America, according to a joint statement from the two companies. The agency has developed creative and media programs for clients such as BMW, British Airways, Bulova Watches, Ferrari, Forbes, Microsoft, RCA, Rolls Royce and Sony, among other firms.
Richard Block, vice president of marketing for Haier America, said the arrangement with Cleverworks “will help us continue to grow brand awareness for Haier.”