Time to Party


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As the race to the White House heats up, people can show their support with an array of party products for the home. Whether they are person-specific, party-specific or more generally based on the American flag and colors, these items cover both sides of the aisle.—Andrea Lillo

 

Paragon
The Allegiance textured plaque from Paragon allows you to display the stars and stripes indoors or out. It measures 29 by 41 inches. paragonpg.com

Bath in a Bag?


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By David Gill
They have been seen in retailers such as Kohl’s, Target, Walmart and Bed Bath & Beyond: sets of towels in all different sizes, packaged together as an all-in-one buy.

Online Coverage


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By David Gill
Stretch and Cover, the slipcover manufacturer based in Hingham, Mass., has a unique product and an equally unique business model.
The product is a slipcover that can be made in a variety of fabrics—ranging from twills to suedes and jacquards—that is expandable to stretch and recover when needed.
The business model involves just one retail channel: the Internet. The Stretch and Cover product line is sold exclusively on its site, stretchandcover.com.

Snooze Control


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By David Gill
Vendors of basic-bedding products are responding to the fact that Americans can’t get a good night’s sleep these days.
Consumer interest in quality of sleep has grown over the past few years. Results from medical studies have established links between lack of sleep and a host of physical disorders, including high blood pressure, heart disease and stroke. With the oldest baby boomers advancing to the age in which the incidence of these health problems increases, it’s no wonder that interest in better sleep has soared.

Dishing On Dish Towels


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By Allison Zisko
Bold colorways, more intricate weaves and organic offerings are helping to drive sales of kitchen dish towels, the workhorse of the kitchen and the top-selling SKU in the kitchen-textiles category.
Business grew slightly in 2007, according to HFN statistics, to roughly $562 million annually. Kitchen-textiles sales, vendors say, are driven by innovation in design and—as Judi Alexander, vice president of licensing and marketing for Town & Country Living, said—“creativity, fabrication and embellishment.”

Prevailing Patterns


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By Allison Zisko
If the towel introductions showcased at last month’s New York Home Fashions Market are an indication, what’s old is new again and what’s new has gotten old pretty quickly.
After serving up a sea of solid-color towels for several seasons, manufacturers have returned to jacquards and patterns.

Warming Up to the Idea


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Rising home-heating bills have created an opening for manufacturers of warmth-providing top-of-the-bed products, such as comforters and blankets.
The opportunity lies in the potential to merchandise these products as energy saving and money saving for consumers. Vendors believe that they can gain some mileage for these products with this kind of positioning—and hope that they can persuade retailers to warm up to the idea.

Color Their World


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Vendors of high-end bed ensembles were bold with color at the New York International Gift Fair.
Historically, the upper end of bed fashions has been dominated by plain vanilla colorways—white, ecru, beige, neutrals, linen shades. However, the color palette for many of the ensembles seen at the Gift Fair was broader and bolder, presenting bright shades from a variety of color families.

Talking Price and Value


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Price has always been important to the basic-bedding industry. But while vendors continue to focus on meeting certain price points, they are also experimenting with the bells and whistles that add value to bed pillows, mattress pads and down comforters for next week’s New York Home Fashions Market.

Players Old and New


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The return of a notable textiles brand and an intriguing newcomer will spark the bed-ensemble portion of the New York Home Fashions Market.
Next week will bring Springs’ Global’s relaunch of the venerable Springmaid brand, which celebrates its 80th birthday next year. Details of the introduction were not available at press time, but in an interview earlier this year with HFN, Edward Cardimona, Springs’ chief global creative officer, said the intent is to establish Springmaid as “a complete home decor brand,” with broad retail-channel distribution throughout the nation.

Counting Down


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By David Gill
NEW YORK–Thread count has occupied a primary position in sheet marketing for at least the past two decades.
Now, however, a new division has opened among vendors of sheets. One side holds that thread count remains important to today’s consumers, while the other side says thread count has begun to lose some of its luster with shoppers.

Rested Development


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By David Gill
The slump that hit the U.S. econo-my brought the bedding-textiles industry to a standstill in 2007.
U.S. retail sales of all bedroom textiles finished at slightly more than $7.7 billion last year, virtually break-even with 2006. Looking further into the two major segments of the industry, decorative bedding and basic bedding, HFN’s research found that sales in these two categories also finished last year in a virtual dead heat with the prior year.

What Goes Down, Must Come Up


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By David Gill
NEW YORK–Basic-bedding manufacturers used last month’s home textiles market to present ideas for injecting new life into natural-fill products.
This segment needs a charge, said industry executives at the market. Sales in the down-and-feather category have suffered recently, due largely to cost increases and performance issues with Chinese goose down, according to those executives.

Ambition Abounds at Ambiente


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By Andrea Lillo
FRANKFURT, Germany–Despite the struggling American economy, manufacturers were upbeat at the recent Ambiente show here. Absorbing costs and rising raw material prices now standard, many felt that consumers will buy if they feel the quality is there.
“People don’t want to overpay, but they’re willing to do one-step trade-ups when the quality is noticeable,” said Chad Price, vice president of sales for Schott Zwiesel. “Maybe they won’t go from $10 to $30 [for an item] but will make the jump from $10 to $14.”

Bathed in Affordable Luxury


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By Allison Zisko
NEW YORK–Faced with increasingly pessimistic reports about the economy, bath executives are nonetheless retaining a positive outlook heading into the textiles show this week.
They are hoping their newest performance products, combined with an emphasis on health and wellness and a touch of affordable luxury will stimulate sales in the weeks ahead.

Natural Taking Its Course Among The Product Intros


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By David Gill
NEW YORK–The impact of consumers’ desire for environmentally friendly products goes beyond the use of materials in manufacturing and packaging, as many of the decorative-bedding product introductions at this week’s New York Home Textiles Market will demonstrate.
Consumers’ growing eco-friendliness is also reflected in the design of these products. Many of the bed ensembles and decorative top-of-the-bed items that will be unveiled this week feature designs and colors that are drawn from the environment.

Bedding Goes Beyond the Basics


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By David Gill
NEW YORK–New technology and sustainability have established strong footholds in the basic-bedding business, as can be seen from the new-product launches slated for this week at the February Home Textiles Market.

Getting the Feel: Design, Organic Fibers Rule in Bath


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By David Gill
NEW YORK–With the prevailing trends toward adventurous design and eco-friendly fibers, quality and value have come to rule over the bath-rug market.
Both trends owe much of their strength to the fact that today’s bathrooms are growing larger. Newly built homes feature one or more fairly capacious bathrooms, and those in existing homes have renovated their bathrooms to add size.

All the World’s on Stage


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On-site workshops for attendees on the ins and outs of doing business with specific countries will be featured at this year’s Global Home Textiles trade show at the Sands in Las Vegas.
As always, the show is geared to importers, wholesalers, retailers and others who wish to source directly from overseas producers.

Staying Home


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By David Gill
While the move in the textiles community has been increasingly toward sourcing offshore for the past decade, it still makes sense for some U.S. manufacturers to do the lion’s share of their production here.

Good Morning, Vietnam?


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By Nathan Weber
Among the nations most likely to emerge as tomorrow’s global textiles leaders, Vietnam may show the greatest promise. It has set itself a goal of exporting $10 billion in both apparel and non-apparel textiles to the world by the year 2010—a goal that doubles the amount in 2005.

Cash Poor: Importers Deal with Weakness of the U.S. Dollar


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The weakening state of the U.S. dollar has created a new rash of problems for importers of textiles.
These difficulties are a result not so much of the fact that the dollar has gone south, but more to the fact that it happened so quickly. “It would not have been an issue had the dollar fallen over a period of time,” said Arpan Chaturvedi, director of India Covers Textiles. “But the falling of the dollar, and the strengthening of the rupee, happened in such a short span of time that we could not prepare ourselves well for the situation.”

Asian Persuasion


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By David Gill
The United States remains a highly tempting, and highly challenging, market for exporters of home textiles based in Asian countries.
That the opportunities are still here for Asian producers is clear from a look at some of the results. Welspun, an India-based manufacturer that exports towels, bathrobes, sheeting and decorative bedding to the United States, has doubled its revenue base in both 2005 and 2006, according to Bob Hamilton, director of marketing for the company.

Shades of Things to Come in Bedding


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By Christine Bockelman
The bedding forecast is sunny with a lot of color, according to industry design experts.
"Color is becoming more cheerful," said Aaron Stewart, creative director of Sferra. "We're using bright and bold colors more and more."

Matthew


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Thinking Outside the Box


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By Christine Bockelman
NEW YORK-- Textiles companies are rethinking how they present their products, with many stepping away from the standard vinyl bag and more closely examining consumer needs.
Welspun USA has come up with three new packaging design innovations, all designed as practical solutions to problems encountered by the typical textiles consumer. There's sheeting, for instance, that comes in a book-fold-style package, which opens up to offer lots of surface space for inserts and product description.