By Allison Zisko
Bold colorways, more intricate weaves and organic offerings are helping to drive sales of kitchen dish towels, the workhorse of the kitchen and the top-selling SKU in the kitchen-textiles category.
Business grew slightly in 2007, according to HFN statistics, to roughly $562 million annually. Kitchen-textiles sales, vendors say, are driven by innovation in design and—as Judi Alexander, vice president of licensing and marketing for Town & Country Living, said—“creativity, fabrication and embellishment.”