By David Gill
New messages and new media have become part of the marketing menu for the floor-care industry.
This year, two of the industry’s biggest brands, Bissell and Hoover, have expanded their marketing efforts to include social media, cause marketing, direct-response television (DRTV) and other non-traditional methods.
In April, Hoover launched a comprehensive marketing campaign that integrates social networks, cause efforts, DRTV and national television advertising. The social-media component includes platforms on both Facebook and Twitter.