Lighting By Gregory is marking its silver anniversary with an extreme makeover.
The store, a fixture of the New York Bowery’s iconic lighting district, is mercilessly pruning its assortment as it expands its mix of luxury goods.
Now backed by private-equity firm Alpine Investors, which acquired the retailer in February, Lighting By Gregory is flush with capital to grow the business.
The growth plan includes a top-to-bottom renovation of the 7,500-square-foot showroom, an e-commerce upgrade, a return to print advertising and a beefed-up management team.