Westinghouse Lighting Names Sales Director

Canaan Lawrence

Canaan Lawrence

PHILADELPHIA–Westinghouse Lighting has named Canaan Lawrence as director of sales – retail, a new position. Previously national business development manager, Lawrence will still report to Jeff Bristol, senior director of sales.

In his new position, Lawrence will build the company’s relationships with customers, manage day-to-day customer needs, and create and maximize opportunities in the retail market. He will also develop channel-specific customer strategies and further expand the Westinghouse brand through programs, services, and lighting solutions. He’s been with the company for five years.

“With an extensive background in the retail channel, Canaan’s knowledge and experience are invaluable to both our sales efforts in this market and to ensuring our customers receive the products and services they need and want to make their businesses successful,” said Bristol. “As we continue to develop business opportunities in the retail segment, Canaan will lead our sales team and remain at the forefront of our strategies’ planning and implementation.”