Lite Source Adds Sypher, Plans Larger Warehouse

       

       

CHINO, Calif.–Rhett Sypher has joined Lite Source as Eastern regional sales manager, reporting to Ed Krasner, vice president of sales.

Sypher was most recently at the lighting company Cyprus Point. Sypher will be based in Atlanta and handle Lite Source’s accounts east of the Mississippi River, while Krasner handles the western side.

In addition, the company plans to relocate to a larger facility here in the Chino area, said Joel Kent, vice president, marketing and hospitality. “We are looking to increase our warehouse capacity by about 30 percent to increase efficiency over the coming 24 to 36 months,” he said. “Naturally, we are looking to make a move that will carry us into the future with ease and allow for streamlining the process of order pulling and shipping. We are always looking to improve our techniques in servicing our customers. By increasing our footprint in size we will have less cross-over areas and prevent gridlock with incoming product and outgoing orders.” The new location will serve as both corporate headquarters and its central distribution center.