CHICAGO–Generation Brands’ LBL Lighting has hired Jeremy Friedman for the newly formed position of Midwest regional sales manager. Friedman’s coverage area is North and South Dakota, Nebraska, Kansas, Oklahoma, Texas, Minnesota, Iowa, Missouri, Illinois, Indiana, Michigan, Ohio, Western Pennsylvania, West Virginia, Kentucky and Western Tennessee.
He joins Generation Brands with more than 10 years experience in marketing, sales and business development.
“We created the incremental role of a third regional sales manager to provide an increasingly focused, concentrated service to our reps, and Jeremy is well qualified to help them with the knowledge and tools to service our mutual customers,” said Steve Hurley, vice president, LBL Lighting.
Michael Howell remains LBL Lighting’s Western regional sales manager, and Kip Windham continues as the brand’s Eastern regional sales manager.