HGTV and E.L.K. Lighting Partner on Lighting Collection
NESQUEHONING, Pa.-E.L.K. Lighting Inc. has teamed up with HGTV to develop an innovative line of exclusive table and floor lamps. Called HGTV Home, the collection will launch in the first quarter of 2012.
"This collaboration provides true insight into people's needs, driven by design experts and lighting innovators," said Bradford Smith, CEO, E.L.K. Lighting. "We will further differentiate the HGTV Home product offering by reinventing the consumer buying experience with engaging packaging to include tips and advice in a refreshing and fun format."
"Our partner, E.L.K. Lighting, is a respected leader in the lighting category, with a reputation for delivering, high quality consumer products for the home," said Ron Feinbaum, general manager of consumer products for HGTV. "These HGTV Home-branded products will bring consumers increased knowledge about decorating with lighting as well as attractive designs that will be an inspiration for them as they seek new ideas for their homes."
Based on HGTV's years of experience, a team of industry experts will design smart and stylish products for today's lifestyle, turning what consumers love about the network into products for their homes, a release said. The line will come accompanied with Know How!, which is advice and inspirational guidance for consumers and delivered in-store through product knowledge training for sales associates and marketing materials supporting the HGTV Home lighting line.