Generation Brands Appoints Ambroson National Merchandising Manager

Will Ambroson

Will Ambroson

CHICAGO–Will Ambroson has been named to the newly created position of national merchandising manager for Generation Brands’ Sea Gull Lighting and Feiss-Monte Carlo brands, where he will manage product merchandising for national and regional tradeshows, such as the Dallas International Lighting Market and the International Builders’ Show. He will also head up merchandising for showroom customers, such as creating display solutions, signage and training on how to best merchandise products. He reports to Tiscia Eicher, vice president of marketing for Generation Brands.

Prior to joining Generation Brands, Ambroson was the visual merchandising manager at Zuo Modern, a furniture and lighting company, for which he implemented temporary and permanent showrooms both domestically and internationally. He has also earned six “Best of Market” awards for his Zuo showroom designs in Las Vegas, High Point and Miami, Generation Brands said.

“Will brings an impressive background of merchandising and showroom experience to our Sea Gull Lighting and Feiss-Monte Carlo brands,” said Eicher. “For example, as Sea Gull Lighting continues to successfully expand its decorative product category, Will’s expertise provides yet another layer of service to our increasing showroom and designer customer base.”