Feiss Returns with Authenticity

Murray Feiss

Murray Feiss

LARCHMONT, N.Y.–After a three-year hiatus, Murray Feiss and his sons-in-law Ron Hersh and Robert Greene will re-enter the wholesale lighting market with the launch of Authenticity Lighting. Feiss will serve as chairman, while Hersh and Greene will share the title of president of the new company, which will launch at the Dallas International Lighting Market this January.

“We know from experience that success for us and for our retail partners is in the details, and we intend to deliver on the details perfectly,” Feiss said in a statement.

Feiss founded Murray Feiss more than 50 years ago, and last served as chairman of the board of Generation Brands, the parent company of Murray Feiss. Greene and Hersh both previously served as president of Murray Feiss Lighting. With Authenticity, they will introduce a line of upscale interior residential lighting.

“We’ve come back to the industry to do what we love to do,” Hersh said. “Our position in the industry was always based on building mutual respect with the lighting retailers and we’re back to do that even better than ever.”

Greene added, “Every product family we’re introducing has been designed based on retailer input and fills the gap between everyday and extremely high-end lighting.”