Feiss Extends International Reach with U.K. Company Partnership
RYE, N.Y.-Feiss has partnered with U.K.-based Elstead Lighting for an international effort that will produce and market U.S.-based Feiss products in 220-240 input voltage to Elstead authorized dealers--such as showrooms and furniture stores--overseas in Europe, the Middle East, Africa and Australasia. The two companies have worked together for about a year--Elstead showed Feiss products at two European shows last year--and have announced the partnership as Elstead is now poised to manufacture, introduce and distribute product. At next week's Euroluce lighting trade show in Milan, Elstead will feature 74 top-selling Feiss products.
"This is a significant step for Feiss as we globally grow our business," said Feiss President Maria Scutaro, who will be at Euroluce. "While we have many international dealer partners, Elstead Lighting is our first foray into a manufacturing and distribution partnership which will introduce our high quality products to Elstead's dealers and distributors in more than 50 countries across four continents. With Elstead's rich, 45-year history of being one of the top-quality manufacturers and distributors in the UK, we see their company as a like-minded brand to ours, and we couldn't be happier about the new relationship."
Elstead Lighting's managing director Jonathan Lucas added, "We see a style change slowly moving across the Atlantic influencing Europe in a way Europe used to influence the United States. To partner with a company having the heritage, strength and product depth Feiss has is a great opportunity for both companies. Elstead has recently invested in a mainland European distribution base to facilitate the business we anticipate with Feiss, and we are delighted to be associated with this vibrant company." Approximately 20 percent of the Elstead stand at Euroluce will be devoted to Feiss products, he added.