ATLANTA–Dimond Lighting, the division of E.L.K. Lighting that debuted last year, will open a showroom later this month at AmericasMart, during the Atlanta International Gift & Home Furnishings Market. The 1,600-square-foot showroom will be located on the 12th floor of Building 1, #12-C-7, in the Home center.
“Dimond’s strategic approach is simply customer-centric; to provide products and customer services to furniture stores, designers and other home/lifestyle companies in helping them adapt to changing consumer buying patterns,” said John Haste, vice president, Dimond. “AmericasMart helps us accomplish this strategy by offering one of the world’s largest destinations for home product, providing a unique platform for us to increase the offerings within current categories and in expanding into new categories.”
Dimond joins a growing number of showrooms in the Home center with almost 100 companies in lighting, including Currey & Company, Uttermost, Stylecraft Lamps, Luna Bella, Bobo Intriguing Objects and Solaria.
“Because of our position in the home industry and the diverse collections we offer to our international base of buyers, we are attracting new, forward-thinking companies like Dimond to AmericasMart,” said Karen Greaber, vice president of Home Furnishings & Fine Linens at AmericasMart.