Crystorama Promotes Ranzino to Sales VP
WESTBURY, N.Y.-Ryan Ranzino has been promoted at Crystorama, where he has been since 2007, to vice president of sales for the company. He was previously national sales manager.
"We're a small, family-owned company so it's not unusual for our employees to wear many hats and Ryan has been integral to our process," said Brad Kleinberg, president of Crystorama. "Ryan has done an excellent job not only providing sales support for our sales representatives and retailers, but in providing strategic input and creative vision in business development, marketing and product development."
In his time with Crystorama, Ryan has helped build brand awareness and grow the company's offerings to include contemporary, fashionable fixtures. Ryan was also crucial in securing a partnership with interior designer Libby Langdon, whose lighting collection will debut at the Dallas International Lighting Market next month.
"The best part about my job is getting to meet with our customers, hearing their feedback on the product and seeing their excitement," Ryan said. "It really comes full circle to be involved at the product development level and to have a customer notice the subtle details we've incorporated."