Authenticity Partners With Canadian Decorator Community
LARCHMONT, N.Y.-With its presence in Canada increasing, Authenticity Lighting has partnered with the Canadian Decorators' Association (CDECA) as a part of its ongoing effort to support the designer and decorator community.
"This affiliation not only provides Authenticity with the opportunity to influence the decorator community, but also enables us to keep an ear to the ground and directly hear what designers and decorators are looking for," said Steve Crawford, vice president, sales, Authenticity Lighting.
A professional not-for-profit association, the CDECA provides professional development opportunities and industry information to its members, advocating interior decorating excellence and enhancing the quality of the Canadian decorating industry. Authenticity Lighting will be involved in various CDECA events, allowing members to have access to its exclusive dealer network and sharing training material and other resources.
"By being a member of CDECA, we're in a position to enhance the standard of interior decorating excellence and find out what's coming next to incorporate into our designs and create collections that people really want. This is how Authenticity fulfills its commitment to being an active, willing and trusted partner to retailers," said Ron Hersh, president and co-founder of Authenticity Lighting.