NORTH SYRACUSE, N.Y.–WYNIT, known for distributing products including consumer electronics and photo specialty items, announced today it will enter the housewares category as part of its ongoing vertical market strategy. 

The company will distribute nationwide to independent resellers, internet resellers and regional and national retailers.  Primary product categories will be small appliances, personal care and floor care products.

“Entering this market is a natural extension of our successful vertical market strategy where we acquire subject matter and market experts, establish relationships with customers and suppliers and let our world-class distribution engine do its work” said WYNIT’s Chief Operating Officer Pete Richichi. “We are extremely excited to bring the WYNIT experience to customers and suppliers in this space and are confident they will be delighted with our relationship philosophy and service.”

WYNIT Housewares will be led by Executive Director Raymond G. Navarrete who joins the company with over 30 years experience in retail and distribution. Navarrete will be joined by National Sales Manager Seth Grossman in establishing a divisional headquarters in the greater New York metropolitan area, and installing a team of sales and support professionals. 

WYNIT has distribution centers in Memphis, Tenn., and Reno, Nev. A new distribution center serving the Northeast is due to come online in the coming months, the company said.