BENTON HARBOR, Mich.–Whirlpool Corporation is taking its appliances on the road to 50 cities so retailers can test drive the latest products from Whirlpool, Maytag and KitchenAid.
The company said in a press release that this will help to address findings in a recent study by Smith Dahmer Associates which indicated that consumers today feel that a salesperson is the least reliable source to assist with their decision when making a major appliance purchase.
“Whirlpool Corporation On Tour is a chance for us to create an interactive atmosphere of our products, where we believe each participant will walk away with the tools necessary to inform, educate and teach consumers about what Whirlpool Corporation brands have to offer,” said Liz Okon, sales and training manager at Whirlpool.
The national multiday training event, which began Sept. 19 and runs through Nov. 10, offers a unique experience for individuals to have a sneak peak at products and learn from the experts, Whirlpool said. The hands-on learning environment is open to Whirlpool independent retailers, larger retail accounts, distributors, showroom consultants and designers, and home improvement stores.
In each city, at every session, Whirlpool Corporation will give away a Maxx Star microwave oven to one participant. Attendees also will be entered to win washers and dryers, refrigerators and dishwashers.