West Bend Begins 100th Anniversary with New Website

       

       

WEST BEND, Wis.—Debuting the celebration of its 100th anniversary, the West Bend brand of Focus Products Group has introduced a new website at westbend.com.

The new site includes information about West Bend products, full e-commerce capabilities, a comprehensive database for recipes and a company history and time line. The product sections are divided into “Cooking,” which encompasses the West Bend line of cooking electrics; “Beverage,” which features coffeemakers, tea makers, blenders, smoothie makers and specialty items; “Popcorn,” detailing popcorn makers; and “Seasonal,” which includes items such as ice-cream makers. The recipe area features “Main Dishes,” “Soups/Stews,” “Breads” and “Other.”

The first West Bend facility opened here in 1911. Mia Cheeseman, the brand’s marketing manager, said the 100th anniversary celebration will also include product launches, a new social-media program and other events.