Wüsthof Hosts Pop Up Shop in NYC


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NEW YORK–Cutlery maker Wüsthof will have a limited-time pop up kiosk within James Beard Foundation’s own pop up shop at Chelsea Market in New York beginning this week and running through mid-May. 

The Foundation is launching JBF LTD, a temporary restaurant and food pavilion that “offers once-in-a-lifetime opportunities to be fed by some of the biggest names in food by night and nourished with unique free programming by day,” according to the Foundation.

A team of brand experts from Wüsthof will showcase and discuss what’s new in premium knife craftsmanship from Tuesday, April 12 through Sunday, April 17. Visitors will also be able to order select Wüsthof knives at substantial savings available only at the pop up, view an informative knife skills demonstration, and have the opportunity to enter to win daily prizes, plus one grand prize of Wüsthof products.