CLEVELAND–Vita-Mix has debuted PITCH ME!, a nationwide contest that is collecting videos from consumers to find a new spokesperson to demonstrate the Vita-Mix blender on television.
Consumers have been invited to submit their videos of Vita-Mix demonstrations until Dec. 31 to VitamixTV.com. The winner will receive $10,000 and the possibility of appearing in future Vita-Mix TV advertisements. Contestants will be judged based on artistic merits, selling skills including on-camera persuasiveness and entertainment value, according to a Vita-Mix statement.
The judges will choose finalists between Jan. 1 and Jan. 5, 2010, and consumers will be able to vote for their favorite Vita-Mix videos between Jan. 11 and Jan. 20. The winners will be announced on Jan. 26.