SEATTLE, Wash.–Kitchen tool and gadget company Tovolo is expanding its Japanese presence by establishing a nationwide distributor partnership with EntreX Inc. EntreX is a widely respected Japanese importer and distributor of branded kitchen, home and gift products, including Vitamix, Built NY and Umbra. Tovolo said this partnership with EntreX will allow it to grow its presence from a few independent kitchen stores to a broad-based retail representation in Japan.
“EntreX has an outstanding mix of brands and retailers in its portfolio that serve as an ideal complement to our own brand,” said P.T. Caso, founding partner and chief business development officer of Tovolo. “The Japanese market offers significant growth potential and represents an integral part of our global growth strategy. This is why we chose to work with EntreX, a company with a successful track record of bringing companies to market and building strong brands.”
“Tovolo is a brand that has great synergy with us in terms of business philosophy and values,” said EntreX Inc. in a statement. “Our company is dedicated to providing Japanese consumers with innovative housewares and gift items that will bring joy to their lives. All the Tovolo products we will be distributing throughout the country are very much in line with this mission.”