25758 Thu, 08/16/2012 - 11:40am
NORTH VENICE, Fla.–Tervis has entered license agreements with Harley-Davidson and Sanrio’s Hello Kitty for two new collections and a variety of design options.
“Our customers have been asking for Harley-Davidson products for years,” said Rich Kaplan, president of sales and marketing, chief brand officer. “Both Harley and Tervis are lifestyle brands that are known for delivering high quality products to an extremely loyal fan base. This is a partnership that makes sense on many levels.”
Joyce Muffoletto, category manager-general merchandise at Harley-Davidson, called Tervis a “fun, free-spirited brand” that speaks to the personality of the Harley enthusiast. A variety of designs are available and will retail for approximately $16-$20.
Tervis introduced its Hello Kitty collection last month at the Atlanta International Gift & Home Furnishings Market.
“We are honored to partner with such a popular brand,” said Kathy Greif, Tervis marketing director. “Both the Tervis and Hello Kitty brands resonate with a range of consumers and focus on fun. We are excited to bring the collection to our customers and to introduce Tervis to the Hello Kitty fan base.”
The Hello Kitty collection will be available in four unique wrap-around designs in Tervis’ 10-ounce, 10-ounce wavy and 16-ounce sizes. The designs feature the classic Hello Kitty with signature bow. The collection retails for $19.