Tervis Partners in NYC’s NFL Pop-Up Shop

A young customer creates a Tervis tumbler.

A young customer creates a Tervis tumbler.

NEW YORK-Tervis is bringing its “unforgettable experience” to a new National Football League Pop-Up shop here in Manhattan this week.

The Tervis debut of the fan-centric event will feature an opportunity for guests to personally create their own NFL-themed tumbler by hand-picking a design, placing it inside the walls of the insulated drinkware and activating the welding machine that ultrasonically seals it together.

Designs from all 32 NFL teams will be available along with an exclusive, limited edition 2012 NFL Draft design. NFL players will also make appearances and sign the inside of the drinkware before it’s welded, making it a football fan’s ultimate lifetime memory.

“In the company’s 66-year history, this is the first time we have taken the Tervis ‘Experience’ on the road,” said Rich Kaplan, president and chief brand officer at Tervis. “We are proud to partner with the NFL to allow fans to engage with both brands in such a fun, personal and unforgettable way.”

The shop is open now through April 28 from 11 a.m. – 8 p.m. at 1095 Avenue of the Americas.