PARSIPPANY, N.J.–Gearing up for the holiday season, cookware manufacturer Swiss Diamond recently unveiled a redesigned Web site.
The new features include information on the technology used to produce the cookware, a PFOA-free statement, a Q&A section and updated graphics.
“We have already noticed an increase in visitors to the site, and an increase in requests from both consumers and retailers for information about our patented diamond-reinforced non-stick cookware,” said Allan Wolk, president of Swiss Diamond USA. He added that eventually the site will expand its focus on specialty and kichenware retailers, which are the core of its business.