AIRPORT CITY, Israel-Yoram Evan has been named chief commercial officer of SodaStream, putting him responsible over the company’s global sales and marketing efforts.
Evan is also responsible for leading and driving SodaStream’s worldwide strategy and profit-and-loss execution in this newly created position. He reports directly to Daniel Birnbaum, CEO.
Before joining SodaStream, Evan was CEO of Tsvetnoy Central Market, a Moscow department store, and chief financial officer and board member of RGI International, a real-estate development company. Prior to that, he was CEO of USA Detergents, a consumer packaged-goods company.