Snapware to Launch Emeril by Snapware Collection on HSN
ROSEMONT, Ill.-Food storage brand Snapware is collaborating with Chef Emeril Lagasse on an Emeril by Snapware collection with multichannel retailer HSN. It is also holding a sweepstakes centered around the Superbowl.
The licensed collection is part of World Kitchen's strategy to build the Snapware brand name, World Kitchen CEO Carl Warschausky told HFN. World Kitchen acquired Snapware at the end of 2010.
Consumers who "like" the Snapware brand Facebook page between now and Jan. 13, 2013 can access exclusive entertaining and organization tips and New Orleans-inspired recipes from Lagasse. Fans are encouraged to enter the Get Organized and Get to the Big Game Sweepstakes daily for the chance to win airfare and accommodations to New Orleans as well as a night at Lagasse's restaurant and tickets to the big game February 3, 2013.
"Party prep makes all the difference when entertaining. Using Snapware containers makes advanced prep a whole lot easier - these simple solutions allow you to enjoy more time with guests," said Lagasse. "I use these products at home and in my kitchens and, together with Snapware, we're bringing one lucky Facebook fan to New Orleans to enjoy a meal at my restaurant and cheer on their team in the Superdome."