Smith’s Launches Ad Campaign, Enhanced Public Outreach

NEW SMITHS OVALHOT SPRINGS, Ark.- Smith’s Consumer Products, which includes the brands KitchenIQ, Smith’s Housewares, Smith’s Sporting Goods & Hardware and Firewire, is ramping up its consumer engagement in 2014 with a variety of initiatives.

The company has undertaken a year-long consumer advertising campaign to introduce the new KitchenIQ brand name to consumers, while encouraging home cooks to work smarter in the kitchen.

Smith’s also has created a comprehensive social media marketing calendar which will be used to provide regular content to all social media platforms – including Facebook, Twitter and Pinterest. A dedicated team has been put in place to help facilitate timely social media communication. The company is also teaming-up with House Party to host 250 in-home parties designed to increase brand awareness and consumer trial for KitchenIQ.

Throughout the year Smith’s will continue with its on-going public relations outreach and will be executing a nationwide consumer survey on knife sharpening skills. The company will continue working with brand ambassador Candice Kumai on a Williams-Sonoma event in New York’s Columbus Circle store. In addition, a new KitchenIQ web site was launched in early January.

“The goal of each segment of our strategy is to increase consumer interest and activity with all of our product lines–KitchenIQ, Fire Wire and Smith’s,” said Dan Glidden, CEO of Smith’s Consumer Products, Inc. “2014 is shaping-up to be our biggest year ever and we’re looking forward to continued growth in all segments of our business.”