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Smith's Launches Ad Campaign, Enhanced Public Outreach


Posted on February 19, 2014 by HFN Staff

NEW SMITHS OVALHOT SPRINGS, Ark.- Smith's Consumer Products, which includes the brands KitchenIQ, Smith's Housewares, Smith's Sporting Goods & Hardware and Firewire, is ramping up its consumer engagement in 2014 with a variety of initiatives.

The company has undertaken a year-long consumer advertising campaign to introduce the new KitchenIQ brand name to consumers, while encouraging home cooks to work smarter in the kitchen.

Smith's also has created a comprehensive social media marketing calendar which will be used to provide regular content to all social media platforms - including Facebook, Twitter and Pinterest. A dedicated team has been put in place to help facilitate timely social media communication. The company is also teaming-up with House Party to host 250 in-home parties designed to increase brand awareness and consumer trial for KitchenIQ.

Throughout the year Smith's will continue with its on-going public relations outreach and will be executing a nationwide consumer survey on knife sharpening skills. The company will continue working with brand ambassador Candice Kumai on a Williams-Sonoma event in New York's Columbus Circle store. In addition, a new KitchenIQ web site was launched in early January.

"The goal of each segment of our strategy is to increase consumer interest and activity with all of our product lines--KitchenIQ, Fire Wire and Smith's," said Dan Glidden, CEO of Smith's Consumer Products, Inc. "2014 is shaping-up to be our biggest year ever and we're looking forward to continued growth in all segments of our business."