Small Electrics Assortment Expands at Ambiente

Ambiente, The ShowFRANKFURT, Germany–Buyers will find a larger selection of small electrical appliances at the Ambiente fair here in February.

“The spectrum of small electrical appliances to be seen in Frankfurt continues to grow,” said Thomas Kastl, director for the Dining section at Ambiente. “Thus, this international business platform offers the trade optimum conditions for rounding off their assortments. Small electrical appliances are lifestyle products that are playing an increasingly important role in modern households.”

International brands such as BEEM, Electrodomesticos Jata, Hurom and NUC Electronics are located in Hall 3.0. Consumer brands, including Bialetti, Bugatti, Cloer, Gastroback, Graef, KitchenAid and Severin, are located in Hall 3.1. Suppliers such as Fakir, Jupiter, Ritterwerk and Rommelsbacher make their presentations in Halls 5.1 and 6.1. Additionally, there are many exhibitors, such as Küchenprofi, G.A.T. or PT Maspion, with small electrical appliances in their ranges alongside other branded products.

For the first time, Vitamix will present its products at Ambiente, in Hall 3.1. “Vitamix has consciously chosen Ambiente as the venue to introduce the company as the world’s premium manufacturer of high-performance blenders to a wide European audience. Ambiente sets trends, especially for the specialist glass, porcelain, ceramic and cutlery trade, and thus gives us the opportunity to present the Vitamix brand world and highlight products to our target group in an ideal setting,” said Michel E. Nouafo, vice president international household sales, Vita-Mix Corp.