Sharper Image Moves into India with Bradford Licensing Agreement
NEW YORK-The Sharper Image has reached an agreement with Bradford Licensing India in which the latter will represent the brand in India.
The deal puts Sharper Image-branded consumer electronics, personal-care products, health-and-wellness products, home and small kitchen appliances, air purifiers and luggage and travel accessories into the Indian market. Sharper Image was launched in that country at last month's Brand Licensing India 2010 trade show in New Delhi.
In announcing the deal, Federico de Bellegarde, Sharper Image's senior vice president, cited Bradford's "significant relationships and resources" in the Indian market.