Sharper Image Expands Advertising Initiatives

       

       

NEW YORK—The Sharper Image has unveiled a major advertising push for the upcoming holiday shopping season.

The campaign will include national television advertising, prominent billboards, sports-arena signage and brand signage at airports. The TV ads have already begun airing on national and local cable stations throughout the country. Billboards in Times Square here have also debuted, and are located on the Long Island Expressway, the New Jersey Turnpike, route I-494 in Minneapolis and West Ontario Street in Chicago. Signage has appeared at John F. Kennedy International Airport in New York, Los Angeles International Airport, Dallas-Fort Worth International Airport, Hartfield-Jackson Airport in Atlanta and O’Hare International Airport in Chicago, among others.

Two years ago, Sharper Image was acquired by a joint venture consisting of Bluestar Alliance, Hilco Consumer Capital and Gordon Brothers. The owners transformed the company from a retailer to a lifestyle brand, and since then the Sharper Image name has been licensed for products including kitchen electrics and personal-care electrics.