Rowenta Introduces Online Style Lab
WEST ORANGE, N.J.-Rowenta has debuted Style Lab, an online resource for consumers seeking tips for garment care.
The site, located at style.rowentausa.com, presents ideas and video tutorials illustrating how garment care can improve the appearance of consumers' wardrobes. It includes advice from Jorge Ramon, fashion stylist, television host and former fashion editor for Teen People magazine--with whom Rowenta has partnered--on dealing with wardrobe details.
Rowenta's product line currently includes garment steamers, steam irons, pressure irons and steamers, and travel irons.