NEW YORK–Leading seed supplier W.A. Burpee has teamed up with Prepara to sell Prepara’s line of hydroponic gardening machines, herb savors and culinary accessories in Burpee’s catalogs. In addition, the Prepara line will also be made available to cross-merchandise into each other’s retail markets and Web sites.
“This is truly a synergistic partnership, it allows Prepara to reach into Burpee’s garden-specific market segment, while our new line of Power Plants offer Burpee an opportunity to sell seeds all year-round and into consumer sales channels dominated by Prepara,” said Dean Chapman, president of Prepara, in a statement.
The company’s patent-pending gardening machines are based on NASA technology for long space flights.