Philips Norelco, Disney in Collaboration on TRON Debut

       

       

STAMFORD, Conn.—Philips Norelco is partnering with Disney in an effort centering on the release of “TRON: Legacy” at theaters on Dec. 17.

The campaign includes a website, 3DShave.com/TRON, games and a sweepstakes for a chance to win $10,000 for a three-dimensional home-theater upgrade. Site visitors who have already bought Philips Norelco’s SensoTouch 3D, a new shaver, and have bought tickets to the movie can also download a $30 mail-in rebate form up to Jan. 31, 2011.