WHITE PLAINS, N.Y.–Paul Ward-Willis has joined Welcome Home Brands in the newly created position of director of national sales, as the company expands its paper bakeware and ceramics business.
Ward-Willis will be responsible for maintaining and expanding the company’s growing sales base of key account retailers and independent retailers, as well as managing its sales representative team. He will sell the company’s oven-safe paper bakeware to major national accounts, specialty stores, supermarkets, and retail stores. Ward-Willis will report to Sam Sheppard and Richard Aslanian, co-founders and co-CEOs of Welcome Home Brands.
Ward-Willis joins the company with 15 years of marketing and sales experience in housewares, tabletop and giftware. Before joining Welcome Home Brands, he was the national manager of Boska Holland, USA, a specialty cheese and equipment housewares manufacturer. Previously he was the national sales manager of Wüsthof-Trident of America.