NPD: U.S. Single-Serve Coffeemaker Sales Near $1 Billion
PORT WASHINGTON, N.Y.-A study by The NPD Group said U.S. sales of single-serve coffeemakers reached $930 million last year, up 8 percent from 2012.
According to the research firm's Geo Level Retail Tracking Service, the Los Angeles market posted the largest increase in single-serve coffeemaker sales, which jumped 24 percent in that market last year. Sales in the Houston market were up 20 percent, and both the Atlanta and Minneapolis markets recorded sales gains of 15 percent.
Sales growth was weakest in some of the Eastern markets in 2013. In the Philadelphia market, sales fell 5 percent, while in the Boston market, sales were down 3 percent. Sales in the Washington, D.C., market slipped 2 percent, and sales in the New York City market grew by just 1 percent.
Debra Mednick, NPD's executive director and home industry analyst, said, "The single-serve coffeemaker category is maturing, and the next logical opportunity is to evaluate both under- and overpenetrated markets. The analysis will enable marketers to more efficiently target resources and ultimately continue to drive this category's performance."