NPD: Home Soda Machine Sales Rose 30 Percent in 2013

NPD GroupPORT WASHINGTON, N.Y.-U.S. retail sales of home soda machines jumped 30 percent in 2013, according to data from The NPD Group.

In addition, sales of complementary products such as CO2 carbonators, bottles, mixes and syrups more than doubled overall compared to 2012. “The home soda category continues to appeal to consumers seeking convenient ways to customize beverages that range from plain seltzer to flavored options on demand, while also being friendly to their wallets and the environment,” said Debra Mednick, NPD’s executive director and home industry analyst.

The growth in home soda-products sales is coming at a time when overall carbonated beverage consumption is actually trending down. According to NPD’s National Eating Trends service, home soda consumption has declined over the past two years, while bottled water consumption has been growing for the past four years.

Mednick said this trend is actually giving home soda vendors an opportunity to offset this trend by introducing new product offerings which capitalize on current consumer beverage preferences. “Home soda makers as a category is still in its infancy with relatively low household penetration,” she said. “The potential of these machines is contingent upon broadening the category’s appeal with a wider variety of uses and offerings, ease of obtaining the consumables and price.”