No Place Like Gnome
Mizco International is going places with Travelocity. The Avenel, N.J.-based company recently expanded its relationship with the travel website with the introduction of a series of accessories, including the Travelocity Roaming Gnome.
"When Travelocity joined forces with Mizco in January 2010 it marked the first time this iconic travel brand had ever joined forces with a marketer of high-quality mobile technology and travel accessory products," said David Strumeier, vice president of sales and marketing. "The product line has proven itself in a retail environment with many of our partners. Today, we are expanding our business partnership with the introduction of a new premium line. This product line features a wider array of both technology and non-technology related accessory products."
Other products in the line include the Gnome Travel Comfort headphones, Travel Book Mark and Book Lights, Travel Tech Kit and International Travel Tech Kits. Each is available in a version for iPhones/iPods and a second for other types of smartphones. Travel Tech accessory bags are also being offered.
"These products offer retailers an opportunity to make incremental dollars," Strumeier says. "The Travelocity name is one of the most highly recognized and regarded consumer brand names in business today. It is a brand that stands for advocacy, innovation and fun. Our relationship with Travelocity now brings these attributes to the product category."
Strumeier says the line is being supported by in-store signage and dedicated racks and displays. He says that a line of Travelocity Food-to-Go products, featuring containers and storage units, will be introduced early next year.