DUNCANSVILLE, Pa.–NewMetro Design has teamed up with baking authority and cookbook author Rose Levy Beranbaum to develop an exclusive line of home baking and cooking tools.
 
Called Rose, the new line will debut at the International Home + Housewares Show in Chicago this March.

“We’re thrilled and honored to collaborate with Rose in creating a select line of premium quality culinary products for the baking and cooking enthusiast,” said Gary Fallowes, founder and president of NewMetro Design. “For many years, Rose has been a dear friend and avid supporter of our solution-based culinary products, which reflect her own vision and commitment to excellence and unparalleled results.”

The initial rollout of the Rose collection will include four kitchen tools — versions of NewMetro Design’s BeaterBlade, MixerMate, JuiceLab and ZestN´est which will have rose-hued designs, such as rosy-red wings on the white BeaterBlade electric stand mixer attachment. There will also be three specialty cookware and bakeware items — a Caramel Pot, Crepe Pan and Bain Marie —  which will have Rose’s signature, embellished with rose-petal swirls and free-form stars, visibly etched on each product’s metal handle or base. All packaging will prominently feature a logo that combines a stylized Rose signature, followed by the tagline “Diva of Desserts.”

“I’m extremely delighted to team up with NewMetro Design in bringing to market culinary products that truly enhance the experience of home baking and cooking,” said Beranbaum. “Beginning with my introduction to the BeaterBlade, which I believe is the most significant invention and improvement to baking since the stand mixer or food processor, Gary and his ace team have greatly impressed me. Not only do they develop brilliant product concepts, they also possess the integrity to test their products meticulously until each one is perfected and meets every criterion of excellence.”

Beranbaum is the award-winning author of nine cookbooks, including The Cake Bible, which won the International Association of Culinary Professionals (IACP) Cookbook of the Year in 1989, and more recently, Rose’s Heavenly Cakes, which also won The IACP Cookbook Awards Book of the Year in 2010.