A New Partnership Blooms With Prepara and Burpee
15330 Thu, 10/02/2008 - 10:01am
Prepara’s line of hydroponic gardening machines, herb savors and culinary accessories will soon be seen in leading seed supplier W.A. Burpee’s catalogs and Web site, as the two companies have teamed up to offer their complementary products together.
“These guys really get it,” said Dean Chapman, president, Prepara. “The indoor kitchen garden appliance is a whole new category of product, so they are happy to be involved in such an exciting new field.” The relationship was “a simple collaboration born out of very symbiotic needs—they need all-year-round business and we need reliable, plentiful, well-priced seed to sell alongside our Power Plants,” its soil-free indoor gardening small appliances. He added that the two companies are working on specialty seed packs made specifically for Prepara.
The company’s patent-pending gardening machines are based on NASA technology for long space flights.
“We are very excited to partner with such a renowned name and the timing couldn’t have been better,” Evan Dash, chief executive officer, Prepara, said in a statement. “While we have a revolutionary new product, Burpee will add over a 100 years worth of plant and seed experience to the relationship.”