NEW YORK-Nespresso has unveiled its first Boutique-in-Shop at the Macy’s store in the Dadeland mall in Miami.
The shop offers customers the opportunity to experience and purchase Nespresso’s single-serve espresso machines and Grand Cru coffees. It is staffed by Nespresso coffee specialists, who will offer demonstrations of the coffeemakers and will guide customers through the 16 varieties of Grand Cru coffees.
This is the third Nespresso location to open in Miami. The company has stand-alone boutique locations here and in Boston as well.
Frederic Levy, president of Nespresso North America, said the company is looking to expand existing partner relationships and opening additional store locations this year.